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Brand Name

The logo of PKU Resources was derived from the connotation and appearance of that of Peking University, demonstrating its close historical relationship with and its sense of belonging to Peking University. The word of “resources” in the logo was also inscribed on the “nameless stone” on the bank of Nameless Lake, highlighting the inheritance of and pursuing the spirit of Peking University by the Company.
Nameless Lake of Peking University was once an integral part of Yuan Ming Yuan, which is a masterpiece that assembles the features of Chinese ancient and classical architecture. This stone from Nameless Lake has added Chinese architectural essentials to the brand culture of PKU Resources.
Our corporate positioning is fully based on competitive advantages of Peking University and Founder Group. The Company will pursue the differentiated development strategy to develop property projects for education, healthcare, technology, finance and commerce industries.